Recently, I was reading about responsive web design and how to test. It was a new topic, as usual i started learning researching on it for two days. Then i tried taking examples of live websites which are responsive design. Then i saw a new thing, which i dint see ever before. While web pages are having simple user interfaces with rise of new technologies and standards i saw a customized option. The user can avoid interface elements if without a clear meaning. People avoid and often ignore things they cannot understand - that's basic human nature. Google Example: If you are using www.google.com. Previously, there used to be a top menus for clear navigation of using Google services. Now, after the latest update, they simplified the menu options with an icon. Most of the people who are not a technology guys, miss out notifying the icon and its support of services.